To help you better understand the information shown in your Eldernet dashboard, we’ve outlined the marketing terms we use, along with clear definitions for each.
Marketing term definitions:
Hits - The total number of times your listing page’s content has been requested — by visitors and by automated tools like search engines, bots and AI crawlers that boost your visibility and help more people discover you.
Page views - The number of times your listing page has been displayed to visitors to eldernet.co.nz.
Sessions - The total number of visits to your listing page. An individual visitor can generate multiple sessions.
Average time on page - Average time each visitor spends on your listing page.
Website clicks - Number of clicks on website links displayed on your listing page.
Social media clicks - Number of clicks on social media links displayed on your listing page.
Resource download clicks - Number of clicks on resource download links displayed on your listing page (brochures, information packs etc).
Email address view clicks - The number of times a visitor has clicked to view an email address on your listing page.
Email addresses displayed - The number of email addresses displayed from all email address view clicks. A listing page typically contains multiple email addresses.
Phone number view clicks - The number of times a visitor has clicked to view a phone number on your listing page.
Phone numbers displayed - The number of phone numbers displayed from all phone number view clicks. A listing page typically contains multiple phone numbers.
Added to Saved Items - The number of times your listing page has been saved to visitors Saved Items lists.
General Enquiries - The number of times visitors to your listing page have submitted a General Enquiry request.
Bed Enquiries - The number of times visitors to your listing page have submitted a Bed Enquiry request.
Viewing Requests - The number of times visitors to your listing page have submitted a Viewing request. This request button is displayed with Open Day information.
Available care suite clicks - The number of times visitors to your listing page have clicked to view an available care suite displayed on your listing page.