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Give something a “second life”

Advertisement has done a wonderful job of selling us on the attractiveness and benefits of buying “new”, “improved”, “special”, etc. products. Coupled with social media’s power of making you think you ‘need’ a product and setting the trends from food, drink, furniture, clothing, make-up etc. How much of that stuff …

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The importance of green spaces as we age

In New Zealand, we are spoiled with our breath-taking landscapes and wilderness. I think New Zealander’s especially, because of our close proximity, feel as though we have good connection to nature. However, a University of Otago study findings, published in the journal Environment and Behavior, revealed older people spent less time …

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Update of ID options for older people

There has been an update to our story : What are your ID options with Hospitality New Zealand revamping and re-branding their 18+ Card to the “Kiwi Access Card”. The Kiwi Access Card was developed after consultation with agencies such as the Department of Internal Affairs, Ministry of Social Development, Office …

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Celebrate your consumer power

With Christmas fast approaching, and most of our tendencies to do a bit of over-spend I thought it was a good time to highlight the growing power of the “Silver Dollar”, and why retailers should be thinking of ways to make the shopping experience easier for older people. In 2011, …

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Connecting this Christmas

Christmas is a time when many family and friends will get together to celebrate and socialize. It is important then to take a moment and think about and to reach out to those in our communities who may not have this experience this year. As we age people will experience …

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